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Product Seeding

Send products to the right creators. Automatically.

Calyo finds creators who match your brand, sends personalized outreach, and tracks every unboxing post. No spreadsheets, no manual DMs.

Auranova
Charlot Paris
Gorgias
Neostack

Product seeding is powerful. But doing it manually is a nightmare.

Finding the right creators, sending DMs one by one, tracking who received what, chasing posts. It takes 40+ hours a month for a single campaign.

Finding creators is slow

Scrolling Instagram for hours, checking follower counts, reading bios. Most tools give you a database of stale profiles.

Outreach doesn't scale

Copy-pasting DMs, personalizing each message, following up manually. You max out at 20-30 creators per week.

Tracking is impossible

Did they post? Was it a Story or a Reel? You're manually checking Instagram every day, screenshotting everything.

Calyo handles your entire seeding workflow

From finding the right creators to tracking every post. One AI agent replaces your spreadsheets, your DMs, and your manual follow-ups.

1 Discovery

Describe your ideal creator. AI finds them.

Tell Calyo who you want: "LA moms into clean beauty who post about Erewhon." AI searches Instagram and TikTok in real-time and returns creators who actually match.

  • Natural language search, no filters
  • Real-time search on Instagram and TikTok
  • 92% profile relevance vs. 40% with databases

Learn the full discovery process in our micro-influencer guide or the Creator Operations Playbook.

LA moms into clean beauty and Erewhon
Creator profile

@emma.fit

48K · Clean beauty, pilates

96%
Creator profile

@sarah.glow

112K · Skincare routines

94%
Creator profile

@mia.pilates

27K · Wellness lifestyle

89%
2 Outreach

AI writes personalized emails. You approve and send.

Each email references the creator's actual content. "Loved your Erewhon haul reel." That's why response rates hit 35% instead of the industry average of 5%.

  • Each email references recent posts
  • Multi-step sequences with auto follow-ups
  • Review each email or approve all at once

See what makes outreach work in our outreach guide.

To: @emma.fit

Email 1 of 3

Love your Erewhon haul reel

I noticed your recent post about morning routines at Erewhon. The way you styled the matcha latte was exactly the kind of authentic content we look for...

AI-personalized References 3 recent posts
3 Tracking

Every post detected. Every mention tracked.

Stories, Reels, Posts. Calyo automatically detects when a creator mentions your brand and pulls the content into your dashboard. No more manual screenshots.

  • Automatic Story, Reel, and Post detection
  • Views, likes, comments in one dashboard
  • Full pipeline from sent to posted

Content detected

Creator content

@emma.fit

Reel · 2h ago · 4.2K views

Detected
Creator content

@sarah.glow

Story · 5h ago · 1.8K views

Detected
Creator content

@mia.pilates

Post · 1d ago · 6.1K views

Detected

The numbers speak for themselves

92%

profile relevance

35%

response rate

3x

more creator posts

40h

saved per month

Clary X
"We needed creators in super specific niches. Finding them manually just didn't scale. With Calyo, I describe the profile I want and get dozens of relevant creators in minutes."

Clary X

Growth Manager, Gorgias

Ready to scale your product seeding?

Describe your niche. Get creators in minutes. Track every post automatically. Read the full Creator Operations Playbook or scaling guide.