Heepsy vs Modash in 2026
Two popular discovery tools, same core limitation
Heepsy and Modash are two of the most popular tools for finding influencers. Both are database-first: you search through indexed profiles using filters, export contacts, and manage everything else yourself.
They’re more affordable than full platforms like GRIN or Aspire, which makes them popular with smaller teams. But “affordable” means different things here, and the differences in data quality matter.
Database size and coverage
Modash claims 250M+ creator profiles across Instagram, TikTok, and YouTube. One of the largest databases on the market.
Heepsy is smaller but still substantial, covering Instagram, TikTok, YouTube, and Twitch. The exact database size isn’t publicly stated, but it’s generally considered more curated.
Verdict: Modash has the volume advantage. But database size alone doesn’t determine whether you find the right creators: filter quality and data freshness matter more.
Search and filters
Modash offers audience quality filters, lookalike search, and audience demographics. You can filter by engagement rate, audience location, age, and gender. The depth of audience analytics is its strongest feature.
Heepsy provides basic filters: follower count, location, engagement rate, category. It also includes fake follower detection and basic audience demographics. Simpler and faster, but less granular.
Verdict: Modash has significantly more detailed filters and audience analytics. If vetting audience quality is your priority, Modash is the stronger tool.
Outreach
Modash: No built-in outreach. You export creator emails and manage outreach externally through Gmail, Instantly, or another tool.
Heepsy: Same approach. Export contact info and handle outreach yourself.
Verdict: Neither tool helps with outreach. This is where both fall short for teams that need more than just a list of names.
Tracking and analytics
Modash has basic content monitoring with alerts. You can track some creator activity, but it’s limited and manual.
Heepsy has minimal tracking capabilities. It’s primarily a search tool.
Verdict: Modash has a slight edge, but neither offers the automated content tracking that full platforms provide.
Pricing
Heepsy: Starts at $49/month. Higher tiers unlock more searches and features.
Modash: Starts at $199/month, scales with usage.
Verdict: Heepsy is significantly cheaper. If budget is your primary constraint and you just need basic discovery, Heepsy is hard to beat on price. Modash charges more but delivers deeper analytics.
Feature comparison
| Feature | Heepsy | Modash |
|---|---|---|
| Database size | Not disclosed | 250M+ profiles |
| Platforms | IG, TikTok, YouTube, Twitch | IG, TikTok, YouTube |
| Audience analytics | Basic demographics, fake follower check | Detailed demographics, quality scoring |
| Outreach | None, export emails | None, export emails |
| Tracking | Minimal | Basic monitoring with alerts |
| Pricing | From $49/mo | From $199/mo |
| Contract | Monthly, no lock-in | Monthly, no lock-in |
| Best for | Budget-conscious solo marketers | Data-driven teams needing audience vetting |
The shared limitation
Both Heepsy and Modash are discovery-only tools. They help you find creators, but you still need to:
- Write outreach emails yourself
- Manage replies and conversations manually
- Negotiate rates, timelines, and deliverables
- Track whether creators actually posted
- Screenshot and report on content
For one campaign with 10 creators, that’s manageable. For ongoing programs with 50+ creators, the manual work becomes the bottleneck, not the discovery.
What full-workflow tools offer
Full-workflow platforms handle everything after discovery: personalized outreach, automated follow-ups, negotiation support, and content tracking. The trade-off is usually price: most charge $1,000+/month.
AI-powered tools like Calyo take it further: instead of filtering a database, you describe your ideal creator and AI searches live social media. Instead of writing emails, AI reads each creator’s content and writes personalized messages. And content tracking is fully automated.
If you’re using Heepsy or Modash and spending hours on outreach and tracking, the cost of a full-workflow tool often pays for itself in time saved.
Bottom line
Choose Heepsy if you’re a solo marketer or small team with a tight budget who just needs to find creators quickly.
Choose Modash if you need detailed audience analytics and audience quality vetting, and you have a higher budget for discovery.
Consider a full-workflow tool if you’re spending more time on outreach, negotiation, and tracking than on finding creators. That’s where the real time sink is.